video production singapore

Effective Video Length for Social Media Videos?

The length of a video is crucial for its effectiveness, especially for corporate videos in Singapore. As most viewers have a short attention span, the ideal length for a video is generally around 3 minutes. If you plan to create viral or social media videos for platforms like YouTube and Facebook, shorter videos are recommended to keep the audience engaged till the end.

If you have a lot of content to share, breaking it down into multiple shorter videos is a better approach. Similar to print media journalists who highlight key information at the beginning of their articles, video scripts should also aim to grab the viewer’s attention from the start.

By keeping your videos short and engaging, you can improve their chances of getting viewed and shared on social media platforms. So, it’s important to create videos that capture the viewer’s attention quickly and provide value within a short timeframe.

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