Portfolio

The Bone Marrow Donor Programme (BMDP) has joined the trend of using explainer video to convey complex information. They enlisted the help of a company to create an explainer video that showcases their mission and vision, educates the public about bone marrow and marrow donation, and provides direction on how to register as a donor. Through this video, they hope to increase their brand value and promote their organization.

The video is fully animated in a unique grain-textured style and features multiple factories and cell characters that represent machines, human cells, and bodies. This approach helps viewers understand the complex content faster while making the video more lively and entertaining. The video also incorporates the Bone Marrow Donor Programme’s logo, brand colour, taglines, and other distinctive features.

The Bone Marrow Donor Programme manages Singapore’s only register of volunteer bone marrow donors and provides a last chance of survival to patients suffering from terminal blood-related diseases. They are committed to building the local donor register into a national asset to help all Singaporeans have a second chance at life. The video aims to educate the public on the importance of bone marrow donation and empower them to make a difference in someone’s life.

We work closely with our clients to meet their needs and exceed their expectations, whether they require a promotional video, corporate event coverage, animation or anything in between. Contact Us today to learn more.