If you have a great idea for your video, chances are that it has already been done. It might not be for the same product, service or market, but the world is a big place and literally hundreds of hours of videos are uploaded to youtube every minute.

Do some research and find videos that embody the same kind of content, mood or visual treatment that you want and share them with your producer. This will give them a good idea of what you want done and how you want it done. Best that you research a Singaporean company as the videos will be for a Singaporean audience.

Quantity is key here. Do not stop at 1. Selecting at least 3 videos will give your producer enough depth and variety to fully understand your needs.