Portfolio

We had the privilege of collaborating with CapitaLand Integrated Commercial Trust (CICT) to produce a captivating year-in-review video that encapsulates their journey of success.

CICT stands as a pioneering force in real estate investment, holding the distinction of being the first and largest real estate investment trust (REIT) listed on the Singapore Exchange Securities Trading Limited (SGX-ST). Boasting a substantial market capitalization of US$10.3 billion or S$13.7 billion, as of December 31, 2023, CICT’s portfolio spans prime commercial properties in Singapore, Frankfurt, and Sydney. Under the astute management of CapitaLand Integrated Commercial Trust Management Limited, a subsidiary of CapitaLand Investment Limited (CLI), CICT exemplifies excellence in asset management and strategic investment.

Our collaboration with CICT aimed to create a year-in-review video that serves as a comprehensive update for stakeholders, including unitholders and investors, shedding light on the organization’s financial performance, strategic endeavours, and future outlook. Additionally, the video underscores CICT’s unwavering commitment to sustainability and responsible growth.

Year-in-review videos play a pivotal role in fostering communication, nurturing trust, and driving organizational success. By keeping the stakeholders informed, engaged, and aligned with the company’s vision and strategy, the video serve as a powerful tool for enhancing brand credibility and market positioning.

To bring CICT’s vision to life, our process began with meticulous planning and collaboration. Our seasoned crew then embarked on location shoots equipped with top-tier equipment to capture compelling visuals. Concurrently, our motion graphic designers meticulously crafted and animated graphics to visually represent the data provided by CICT. Finally, our skilled video editors adeptly compiled and arranged the filmed footage, graphics, and additional assets in accordance with the script and storyboard.

The impact of the year-in-review video extends far beyond mere documentation. It bolstered CICT’s reputation, instilling trust and confidence in the organization’s leadership and management. Moreover, by showcasing robust financial performance, a dedication to sustainability, and effective asset management, the video positioned CICT as a frontrunner in the market, attracting investors, tenants, and partners who value stability, transparency, and responsible business practices.

If you’re inspired by the success of CICT’s year-in-review video and eager to share your organization’s narrative, we invite you to contact us. Let’s embark on a collaborative journey to craft a bespoke year-in-review video that eloquently encapsulates your organization’s achievements and aspirations.