Effective video length is critical. The best Singaporean corporate videos are kept short. Most audiences have a short attention span and in most cases, the ideal length is almost always 3 minutes.
If you intend to create a viral or social media video for your youtube or facebook channels, you might want to consider even shorter videos, especially if you want your viewer to stay to the end of the video.
If you have a lot of content that you want to share with your viewers, it might be a better idea to break down 1 video idea, into several shorter videos.
Print media journalists generally tend to state the key information of any article at the very start of their article, in hopes of catching the readers’ attention and make them stay for the rest of the video. Video scripts should be looked upon the same way.